Arabic or English? And which dialect?
Arabic-speaking customers search for the same thing in several ways: formal Arabic, dialect, English, and sometimes English words written in Arabic letters. Someone searching for "تصميم متجر إلكتروني" might also type "عمل متجر اونلاين" or "Shopify store". So we don't translate keywords; we collect them from how people actually search in each market.
We also group keywords by intent: people who want to understand, people comparing options, and people ready to buy. Buying keywords go to product and service pages; learning keywords go to articles that explain and end with a link to the sales page.