A client in
Hair care products
- Egypt
- One year
- Total ad spend
- 3,034,651EGP
- Total sales
- 20,746,533EGP
- Total orders
- 16,271
- Return on ad spend
- 6.8x
+20MEGPin sales within one year
Brief
- A new hair and skin care brand aiming to build a strong name, not just quick sales.
Plan
- We analysed the market and defined 3 real customer segments.
- We launched campaigns on Meta and TikTok, then expanded to Google and influencers.
- We built a Shopify store and set up email marketing and catalog ads.
Results
- The first million EGP in the first months.
- More than 20M EGP in sales within a year, at a 6.8x return.
Performance · Growth Strategy · Creative Direction · E-commerce