AdBuyers
AREN

A media buying agency: paid ads measured by sales

AdBuyers is a media buying and performance marketing agency. We run your paid ads on TikTok, Snapchat, Facebook, Instagram and Google, and judge every decision by its effect on sales: how many orders came in, at what cost, and how much came back for each pound. For Egypt, Saudi Arabia and the UAE.

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Platforms
  • Meta
  • TikTok
  • Snapchat
  • Google
Good for
Brands selling online in Egypt and the Gulf with a monthly ad budget of 30K EGP or 10K SAR / AED and above.
A real result
From 436K EGP a month to more than 2M EGP in the first two months.

What is media buying?

Media buying is buying ad space on the platforms and managing it toward a clear goal, and ours is sales. A media buyer picks the platform, audience and message, splits the budget and watches the numbers every day, putting more behind what sells and stopping what doesn't. That's why it's also called performance marketing.

  • The main measures: return on ad spend and cost per order.
  • Structured testing of messages, audiences and offers.
  • Daily decisions based on numbers, and a weekly report.

Why are you spending more without selling more?

Many campaigns are run on numbers that don't mean sales: big reach, high engagement, few orders. Usually there's no real testing, the budget is spread evenly over what sells and what doesn't, and nothing links the ad to the order. The result is a cost per order that rises month after month.

What we spent for our clients, and what came back

8.4M
EGP we spent on ads
66M
EGP in sales for our clients
7.9x
average return on ad spend
56,231
orders from our campaigns

TikTok, Snapchat, Facebook and Google ads: each platform has a role

We don't spread the budget evenly across platforms. We pick them by your product, your market and how your customer buys, and each plays a different part in the sale.

TikTok ads

Fits
Impulse purchases: skincare, fragrance, fashion and accessories.
What we run
Short videos with creators, Spark Ads and conversion campaigns to the store.
In the market
A wide audience in Egypt and the Gulf; success depends on refreshing videos often.

How does a media buyer split your budget?

The budget isn't split once and left alone. It moves toward what sells every week, in three stages.

  1. 01 · The first weeks

    Test

    We spread the budget over a few campaigns, messages and audiences until they collect enough data.

  2. 02 · Once a winner shows

    Focus

    We move budget gradually to the lowest cost per order, keeping a fixed share to test new ideas.

  3. 03 · When the return holds

    Scale

    We raise spend on what holds a steady return for several days, and stop what passes the agreed cost limit.

How do we measure success when customers pay on delivery?

In Egypt a large share of orders is paid on delivery, and not every order recorded in the store becomes a sale. So we don't stop at the order count in Ads Manager. We ask how many orders were confirmed, and how many were actually delivered.

We calculate return and cost per order on delivered orders, and review confirmation and return rates with your team. If returns rise from one campaign, we review its message and audience, because an ad that brings many orders that never get delivered costs you more than it seems.

What we offer

Market and competitor research

We learn what your competitors advertise, with which offers, and where your opening is before spending anything.

A plan for each platform

Each platform has a job: TikTok and Snapchat for discovery, Meta for persuasion and retargeting, Google for people searching for you.

Structured testing

We test messages, audiences and offers separately so we know what sells and why.

Daily optimisation

We stop what doesn't bring orders and scale what proves itself, step by step.

Correct tracking

We set up the Pixel and Conversions API so the numbers in reports stay close to real orders.

Weekly report

Spend, sales, return and cost per order, and what we'll change next week.

How we do it

  1. 01

    Analysis

    We review your past ad accounts, your store and your competitors.

  2. 02

    Plan

    We set the platforms, audiences, messages and budget for each stage.

  3. 03

    Launch and test

    We launch and test messages and offers in the first weeks.

  4. 04

    Optimise and scale

    We focus spend on what sells and scale gradually.

Egypt and the Gulf

In Egypt

Competition for attention is high, buyers are price-sensitive, and cash on delivery is the norm. We focus on clear offers, messages that answer the trust question, and close tracking of the delivery rate. The minimum ad budget is 30K EGP a month.

In Saudi Arabia and the UAE

Spending power is higher, Snapchat and TikTok are strong, and online payment and instalments through Tabby and Tamara are common. We write in the local dialect and plan around the market's seasons, like Ramadan, Eid and National Day. The minimum is 10K SAR in Saudi Arabia and 10K AED in the UAE per month.

Results from our clients

A real result · Healthy foodFrom 436K EGP a month to more than 2M EGP in the first two months.Read the full story

Frequently asked questions

30K EGP a month in Egypt, 10K SAR in Saudi Arabia and 10K AED in the UAE. This is the ad budget itself and doesn't include our fee.

A media buyer runs and improves the ad spend day to day. An agency like ours puts the media buyer together with people who write the content, design the ads and set up tracking and the store, so the whole loop works instead of each part alone.

It depends on the size of the ad budget, the number of platforms and markets, how many ads you need each month, and whether we handle the content too. We send a clear proposal within two days once we know your project.

TikTok, Snapchat, Meta (Facebook and Instagram) and Google (Search, Shopping and YouTube). We choose the mix that fits your audience, product and market.

It depends on the product, price and market. After the analysis we give you a forecast based on numbers, and you get weekly reports from the first week.

Yes. Most of our clients in Egypt sell with cash on delivery, and we factor in confirmation and delivery rates when we measure return.

Yes. We work in your ad accounts and pages with access you grant us, and they stay yours with all their data if we stop working together.

No. Ad spend is paid directly from your card to the platforms, and our service fee is separate. That way you see every pound spent.

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Not sure where to start?

Send your project details and we'll suggest the best fit. Pricing depends on the size of the project, and you get a clear proposal within two days.

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