How does the page support your ads?
Posts that get good engagement can become ads, because they've shown the audience cares. Comments and questions on the page reveal customer objections, which we use in the next round of ad copy.
We also make sure the page reflects the same offers shown in the ads. If a customer sees an offer in an ad, visits the page and can't find it, they doubt it's real and hesitate to buy. That's why we run the page and the ads as one team.