We plan and write your ad creative: video ideas, hooks that stop the scroll, messages for each segment, UGC scripts and designs, all built on the numbers of what sells in your campaigns. For brands selling online in Egypt, Saudi Arabia and the UAE.
It's content made to sell, not just to be liked. We start with one question: why would this customer buy? Then we write a hook that grabs them in the first two seconds, a message that answers their objection, and a clear call to buy. We test several angles and repeat what performs best.
An ad can be beautiful and professionally shot and still not sell. Usually it doesn't grab attention in the first seconds, talks about the product instead of the customer's problem, or gives no clear reason to buy now. Worse, the same ad runs until the audience is tired of it.
The first seconds decide everything. If the customer doesn't stop scrolling, nothing after matters. So we write more than one hook for every idea: a question, a before-and-after result, or a problem the customer knows well.
After the hook the ad needs a reason to buy: what the product solves, why it beats the alternative, and what removes the customer's doubt. Then a clear call at the end: order now, find your size, or claim the offer.
UGC is a video filmed by an everyday person or a creator in a natural style, as if telling their own experience. It looks like what customers see from their friends, so they believe it more than a polished ad.
But UGC without a clear script becomes a nice video that doesn't sell. So we write what the creator says and when, leave room for them to say it their way, and review the footage before it's used.
From each shoot we make more than one ad: different hooks, different lengths and a version for each platform, so you get more test material for the same cost.
We launch several angles at the same time and compare them by cost per order, not views. From the winning angle we make new versions: a different hook, another creator, or a different length.
That turns creative from guesswork into a process: every month we know what sells, why, and what we'll try next.
At the start of each month we send the content plan: the angles we'll test, the number of ads per platform, and the scripts to be filmed. Once you approve, we write, brief and design, and deliver the ads ready in the right formats for each platform: vertical for TikTok, Snapchat and stories, and square where needed.
At the end of the month we review what happened with you: which ads brought the lowest cost per order, which ones stopped working, and what we learned about your customers. That review is the basis of next month's plan, so we never start from zero; we build on what proved itself.
A new brand has no trust yet and few reviews. So we start with what the customer already knows: the problem they live with every day, then present the product as the answer. We show the product in real use instead of talking about it, because customers believe what they see.
With the first orders we collect customer reviews and photos and turn them into new ads. The message moves step by step from "try a new product" to "here's what people who tried it said".
Ideas built on the real buying angles of each customer segment.
Hooks, ad copy and headlines for each platform in its own style.
Clear scripts for creators, with briefing and review of what they shoot.
Designs consistent with your brand and written to sell.
We check every ad's content, message and platform policies before it goes live.
We define segments, buying motives and objections.
We write angles, hooks and video ideas.
We write scripts and brief creators and designers.
We test the ads, develop what sells and stop what doesn't.
Egyptian dialect that feels close to people works, along with light humour and clear price offers. We pick creators who look like your audience and write in their everyday language.
We write in Gulf dialect with creators from the same market and respect local taste and seasons. In the UAE we may need Arabic and English versions for a mixed audience.
A logo in the first second stops no one. Lead with what matters to the customer and show the logo later.
Audiences tire of it and costs creep up. Ads need regular refreshing.
What worked for someone else may not suit your brand and offers. We borrow the angle and make your own version.
A shoot day without scripts gives you lots of footage and not one convincing ad.
Send your project details and we'll suggest the best fit. Pricing depends on the size of the project, and you get a clear proposal within two days.
