Step one: an ad that stops the scroll
In the first two seconds, the customer decides whether to keep watching. So we open the ad with the problem the product solves or the result the customer will see, not with the logo or the store name.
We test several angles for the same product: price, quality and the experience of using it. The winning angle is the one that brings orders at the lowest cost, not the one with the most views. That is what our ad creative team works on.
Step two: the product page
When customers land on your store, they should find exactly what the ad promised. If you advertised one product, send them to its page, not the home page. If you mentioned an offer, show it at the top.
We pay attention to page speed on mobile, since most visits come from phones. Heavy images and too many apps slow a store down, and every second of delay means visitors leaving before they see the product.
Step three: checkout
Checkout is where most orders get lost: a shipping fee that appears out of nowhere, too many steps, or no sign of the customer's preferred payment method. We go through these steps ourselves as customers and suggest what to cut.
- Show shipping cost and time before checkout
- Turn on mada, Apple Pay and instalments
- Keep required fields to the essentials
- Turn on abandoned-cart reminders
Step four: tracking that teaches the platforms
Every step above should be recorded correctly in the ad platforms: product view, add to cart, checkout started and purchase. When that data arrives in full, the platform learns who the real buyers are and finds more people like them.
Zid connects tracking for most platforms, and we make sure the setup is right and that each event arrives once with the right value before we launch any campaign as part of paid ads management.
Step five: the customer who comes back
Stores that grow steadily don't rely on new customers alone. Someone who has bought once is easier and cheaper to convince the second time. So we build retargeting campaigns for past buyers and use seasonal offers and complementary products.
A regular presence on social media helps by keeping the brand in mind between purchases, which is what our social media management covers. To learn more about the market itself, read our e-commerce marketing in Saudi Arabia guide.