AdBuyers
AREN

Ad design and UGC content that sells on TikTok, Snapchat and Meta

We design your ads and create their content: video ideas, hooks that stop the scroll, UGC scripts for creators with direction on set, and image and carousel design. Every idea is built on the numbers of what sells in your campaigns. For Egypt, Saudi Arabia and the UAE.

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Platforms
  • TikTok
  • Snapchat
  • Instagram
  • Facebook
Good for
Brands selling online in Egypt and the Gulf with a monthly ad budget of 30K EGP or 10K SAR / AED and above.
A real result
413K SAR in sales in the first 30 days for a new perfume brand.

What is UGC, and why does it sell?

UGC is content where real people use the product and talk about it in their own words, so it feels like a friend's recommendation rather than a brand's ad. That's why it stops the scroll on TikTok, Snapchat and Instagram and persuades more than a polished ad. We write the script for every video, direct the creator, and build it on a first 3 seconds that grab attention.

  • Feels like a real recommendation, not an ad.
  • The first 3 seconds decide whether it's watched.
  • Many ideas get tested, and the winners repeat.

Why don't good-looking ads sell?

An ad can be beautiful and professionally shot and still not sell. Usually it doesn't grab attention in the first seconds, talks about the product instead of the customer's problem, or gives no clear reason to buy now. Worse, the same ad runs until the audience is tired of it.

Anatomy of a 30-second video ad that sells

Every UGC video we write goes through the same stages, and each stage has a job. This is how we split the script before filming.

  1. 0–3 s

    The hook

    A scene or line that stops the scroll: a problem the customer knows, a surprising result, or a direct question.

  2. 3–10 s

    The problem

    We describe the customer's situation in their words, so they feel the ad is about them.

  3. 10–20 s

    The demo

    The creator uses the product on camera: how it works and the difference it makes.

  4. 20–25 s

    The proof

    A before and after, customer reviews, or a detail that reassures the buyer.

  5. 25–30 s

    The call to buy

    A clear offer and what to do now: order, tap the link, or use the code.

UGC, motion graphics or product photos? When each fits

A UGC video is usually the strongest seller on TikTok and Snapchat, because it looks like a real experience: someone using the product and giving their view. Motion graphics suit explaining an idea or an offer, or a product whose effect doesn't show on camera, like apps and services. Product photos and carousels suit retargeting and showing several products or colours.

We don't pick the format by taste but by the product, the platform and the customer's stage. We usually start with more than one and let the campaign numbers decide.

Ad sizes for TikTok, Snapchat and Instagram

Vertical 9:16 video is the base for TikTok, Snapchat, Reels and Instagram Stories, with safe space at the top and bottom so the platform's buttons don't cover the words. We prepare square 1:1 and vertical 4:5 for image and carousel ads on Facebook and Instagram, and add captions to the video because most people watch without sound.

What we offer

Video ideas

Ideas built on the real buying angles of each customer segment.

Ad copywriting

Hooks, ad copy and headlines for each platform in its own style.

UGC scripts

Clear scripts for creators, with briefing and review of what they shoot.

Image and carousel design

Designs consistent with your brand and written to sell.

Review before launch

We check every ad's content, message and platform policies before it goes live.

How we do it

  1. 01

    Understand the customer

    We define segments, buying motives and objections.

  2. 02

    Angles and ideas

    We write angles, hooks and video ideas.

  3. 03

    Production

    We write scripts and brief creators and designers.

  4. 04

    Test and iterate

    We test the ads, develop what sells and stop what doesn't.

Egypt and the Gulf

In Egypt

Egyptian dialect that feels close to people works, along with light humour and clear price offers. We pick creators who look like your audience and write in their everyday language.

In Saudi Arabia and the UAE

We write in Gulf dialect with creators from the same market and respect local taste and seasons. In the UAE we may need Arabic and English versions for a mixed audience.

Results from our clients

A real result · Givago · Perfume413K SAR in sales in the first 30 days for a new perfume brand.Read the full story

Frequently asked questions

We don't offer shooting directly, but we recommend suitable photographers and UGC creators, write their scripts and angles, and review the result.

It depends on budget and number of platforms. What matters is always having new ads to test, so the audience doesn't tire of the same one.

From campaign numbers: view rate in the first seconds, clicks, cost per order and return.

It depends on how many ads and videos you need each month, the number of platforms and formats, the markets and languages, and whether we also run the campaigns. Creators' fees are separate and paid to them directly. We send a clear proposal within two days.

We write the scripts, brief the creators and review what they film, and we can recommend creators who suit your audience in Egypt or the Gulf.

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Not sure where to start?

Send your project details and we'll suggest the best fit. Pricing depends on the size of the project, and you get a clear proposal within two days.

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